假如你受命去调查一个企业的经营和财务状况，并写一份关于投资建议的调查报告，你会如何写？下面这篇报告或许能给你帮点忙。
Report on Kellogg Company
To: Related Investors1
From:
Date: 6 March 2004
Introduction
Kellogg Company, a multinational2 company and a national leader in the ready-to-eat cereal business, has been developing new kinds of products to meet the different nutritional3 needs and personal preferences of consumers. The research and development activities are conducted at its headquarters. The Purpose of this report is to provide you with financial data necessary to make your investment decisions and to offer my recommendations.
Findings
Kellogg Company commands 42% of the ready-to-eat cereal market. It is attempting to expand its market share by using advertising4 campaigns. Although its sales strategy still puts cereal first, Kellogg is responding to the challenges to its traditional business by undertaking5 a cautious persification6 program involving the technology of frozen foods.
In 2003, sales went up by 16% to $4.5 billion compared with $3.78 billion the previous year. This is the thirty-sixth consecutive7 year that sales have increased. Earnings8 rose by 14% to $348 million compared with $2.89 million the previous year.
Conclusions and Recommendations
The companys financial position is clearly very strong. It has experienced a steady growth in both sales and earnings. It is my opinion, therefore, that buying Kellogg Companys stock would be a very wise investment.
